A well-respected past Chamber Executive recently shared a post about the 3 types of members that Chambers typically have. They are the Patriots, Warriors, and Heroes.

Patriots: These are the members who send in their dues on time, every year. They are also the same ones who rarely participate in Chamber programs and events. It is estimated that 80% of all Chamber members fall into this category. They understand the important role the Chamber plays in the community and they want to support that without much engagement.

Warriors: These are the members who show up physically to support the vision and the mission of the Chamber as volunteers. In our case, that is our Ambassadors and the members who give their time to volunteer as part of the SantaCaliGon Festival. They understand the first rule in business is “you get what you give.”

Heroes: These are the members who give back to the business community at a much higher level. They share their success for the success of others. They understand the Chamber is the one dynamic vehicle for business to improve its own environment and are more than willing to invest at a high level for it. It is the reason why the levels of Regional and Community Leaders were established within our membership tiers.

All 3 are important to have in a successful Chamber and we will always strive to convert patriots into warriors or even heroes.  As you think about your Chamber membership, what you want to get out of it is sometimes what you put into it.  We all want our business community to do better and whether you are a Community Leader level member or just a Partner, you can have the same level of impact when we all work together as one towards the common goal of making our business community stronger and giving it a more powerful voice.